If there is one good thing Liverpool have done...

Yes, every person on the planet agrees, except for the people in Arsenal's army of solicitors and PR people. I never liked the new logo, it's too time-specific (early 00s), and the font is cringe in more ways than one. Near comic sans feel to it.

The logo should be just the cannon, on its own. Everywhere. It's classier, more striking, more impactful, cleaner, timeless and better in every sense. But it's never going to happen.

I like the way NY Yankees have done it with having a more elaborate "offical" logo, and a simpler one on the gear. So in our example I would like to go back to something like we had before the present logo as the offical one and use a cannon on our kits and stuff.

Offical logo:https://en.wikipedia.org/wiki/Logos_and_uniforms_of_the_New_York_Yankees#/media/File:NewYorkYankees_PrimaryLogo.svg

Gear: https://en.wikipedia.org/wiki/Logos_and_uniforms_of_the_New_York_Yankees#/media/File:Yankees_logo.png

I like the way NY Yankees have done it with having a more elaborate "offical" logo, and a simpler one on the gear. So in our example I would like to go back to something like we had before the present logo as the offical one and use a cannon on our kits and stuff.Offical logo:https://en.wikipedia.org/wiki/Logos_and_uniforms_of_the_New_York_Yankees#/media/File:NewYorkYankees_PrimaryLogo.svgGear: https://en.wikipedia.org/wiki/Logos_and_uniforms_of_the_New_York_Yankees#/media/File:Yankees_logo.png

Happens a lot in American sports. Wish we'd do the same.

Yes, every person on the planet agrees, except for the people in Arsenal's army of solicitors and PR people. I never liked the new logo, it's too time-specific (early 00s), and the font is cringe in more ways than one. Near comic sans feel to it.The logo should be just the cannon, on its own. Everywhere. It's classier, more striking, more impactful, cleaner, timeless and better in every sense. But it's never going to happen.

What if we engineered you into the head branding position??

What if we engineered you into the head branding position??

Yes please.

Yes please.

You would've approved the "Coq-blocked" banner and get fired the first week.

You would've approved the "Coq-blocked" banner and get fired the first week.

I would have approved a huge banner displaying John Cross bent over with Tim Payton emerging from his anus. I would have lasted a day or so.